The findings suggest that tourists visiting Crete prefer passive activities, and that the three main factors that influence tourists’ activities are nationality, age, and season of visit. The aim of this article is to provide guidelines to Cretan destination managers for supplying well diversified tourist products that could satisfy particular requirements of tourists by examining tourist vacation preferences and identifying whether certain factors can influence tourists’ preferences.
These activities range from active to passive ones and they may depend on various factors, including travel arrangement and sociodemographic characteristics. Tourists during their vacations participate in a variety of activities.
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